Nike London 2012 by Darrin Crescenzi


During the Olympics, Nike invites influential members indirect retail partners to attend the games as guests of the brand, hosting an event designed to showcase the latest Nike products, retail philosophies and innovative brand stories. The theme of the 2012 event was the crossroads of sport and digital, and feauted a digital retrofit of the beautiful One Marylabone Way event space, providing an amazing contrast between historic arcitecture with cutting-edge digital sport products and experiences.

I created the brand identity and print collateral associated with the event, featuring a script-driven digital interpretation of the provided event logo, as well as contributing to spatial design and brand storytelling within the event space. -Darrin Crescenzi

Add a comment